This kind of company is really a mini film maker since all
the values that are in full length movies apply here too. There is pre-production
and post production which takes up an inordinate amount of time if the location
is to be somewhere out-of-state or even country. Post production also takes
time since the right music may have to be composed or some research done on
music already in existence.
Most people do not consider the music in their short ads but
it is this that could make the product unforgettable. Much as the phrase 'where
is the beef?' was coined to advertise burgers some time ago music really
touches people in ways that they remember the product that was advertised when
it was played. Therefore, a lot of attention has to be paid to this detail.
They can also produce training videos for larger companies
who want their staff to follow the same criteria whenever they have to deal
with customers. Although most people are friendly and informative when dealing
with the public, they should have the same routine if complaints are to be cut
to a minimum. By producing film where difficult customers are seen to be
creating a nuisance; the team can advise on how to handle this situation which
should meet up with the requirements of the company. This overall corporate
approach to the paying customer is what they are after and it can also extend
to other departments too. Indeed, staff and personnel often respond much better
to situations when they have seen it demonstrated on film and the movie can be
shown at regular intervals to keep the standards up.
Not all media companies can produce this kind of product of
course, so it is imperative that the buyer does some research beforehand.
Comparing the films that they have already produced is one way and, naturally,
price could be a major factor. This will depend on the actors used to produce
the piece since the more famous an artist is, the higher the rate will be.
However, some corporate films use
the personnel in situ to show that this is real people doing real work.