Behind The Scenes of a Corporate Video Film Production

 

You might have come across dynamic corporate videos of certain companies and probably thought you need one for your business too. But what does it take to execute an unparalleled corporate video that gives you a peg above your competitors? Find out below.

 

1.     . 1.    Clarify your message.

Defining your potential audience and clarifying your message is the top priority of any corporatevideo film. Allow yourself to have multiple videos for different products or services rather than cramping all content in one lengthy video.

 

2.       2.    Decide a budget.

This is a crucial step when you plan to hire a corporate video maker agency to execute your video. Your budget will decide the duration, execution, output and editing quality. But it's always worth hiring a corporatefilm production agency rather than concluding a video unprofessionally.

 

3.       3.    Outline a video script.

A video script is the foundation that carries your vision for your video in the next consecutive steps. So make your you include all the points you want to cover in your script.

 

4.      4.     Include greetings and call to actions.

While making a corporate video, it is important to strike the right balance between being too subtle and being over-promotional. So while you're coming to a close on your content for the script, include appropriate call to action like visiting your website, clicking a link or making a purchase so that you don't lose out on important conversions.

 

5.       5.    Get to the point within 8 seconds.

Your prospect's attention is fleeting by every second. So make every second count and get to message within 8 seconds to keep your prospect hooked and interested in what you want to sell to them.

 

6.       6.    Shot list and storyboard.

Shot listing and storyboarding add depth to the vision for your corporate video. Especially when you have corporate film makers on board. A detailed shot listing of the products or service to be highlighted in the video, the actors and props to be used guides the videographer during the shoot of the video.

 

7.       7.    Create a Shoot schedule.

A shoot schedule includes all the important information like dates, days and agenda of the shoot. This helps a corporate video production agency to flow systematically with the execution of the video.

 

Bigfoot Productions is a leading top video production company based in Bengaluru (Formerly Bangalore) offering high class Business, corporate & explainer Videos. We have a team of specialist which uses latest digital technologies that helps you explain and promote your business, services, idea, or product.

How Promotional Video Production Support In Perfect Advertising Of Your Company

It is no more the work of high quality camera equipment and exclusive cameras when it comes to shooting a video. You need a decent smartphone, a laptop with the knowledge of suitable software. If you have access to all of these components you can easily start your own promotional video production agency in Bengaluru (formerly Bangalore). Now all you need is a generous flow of clients and projects to which you promise to provide quality service.

If you are looking forward to a good start, be sure to acquire as much knowledge as you require rather than investing in high-end production equipments. You can invest in a good and decent video camera or a photography camera as the latest versions work wonders when it comes to shooting a video. Capturing of scenes is crucial after you have the required files it will take a few days to compile the entire piece. You cannot make it up if you don't have quality content. And if you land in perfect content, there is very less work to be done in editing. Within a few days or weeks, the project will be ready to be delivered to the client. It is something to enjoy and not stress about if you have the basic knowledge and a good understanding of how you are going to present the entire work.

One of the main reason why videographers are efficient in their work is their process of editing. You can start editing with Windows Movie Maker which comes preloaded in the system. For more editing options you can start learning advanced software like Adobe Premiere Pro, Pinnacle or Final Cut Pro. These come bundled with wide features and are easy to understand. With some initial understanding, you can start using it like a pro within some months.

Promotion is crucial after you have successfully launched your career in videography. Start by promotionalvideo production for your Bangalore company. YouTube and other social media platforms are a good place to project your capability. Keep the length short yet crisp. People will get bored and lose interest if the length is stretched more than required. Visitors will watch your work and if found appropriate will also be shared and circulated. Updating the profile with new and exciting content should be regular to keep the reach high. If the promotion is successful, it will not take much time to obtain clients from far and wide.

Clients will also want to make and promote their service through you if they find your promotional video to be worthy. Perfect work will affirm your posting within your clientele database and will in return bring you new projects and customers. A promotionalvideo from your production house in Bengaluru (formerly Bangalore) will showcase your ability and understanding in the field of videography and quality content. In the visual, never forget to link your website or sales page to generate direct purchasing. This will make sure that your product or service have been seen and recognised by potential customers.

How Much Does Professional Video Production Services Cost?

Building brand presence is the top most priority of any business. Brand equity, being hard-earned, is very dear to businesses and requires a lot of attention. In today's digital driven world, users are more inclined towards audio-visual representation which gives birth to the need of having a great video for your business. Hence choosing the right video production company becomes all the more important. But one question that we know is hovering in your mind right now is how much does it cost? Well, it depends on several things.

Video Production Cost Depends on Several Factors

The cost of video production depends on several factors which include the duration of the film, the complexity of the shoot and editing requirements. It also depends on the purpose behind creating the video whether you are looking to build heart touching brand promotional videos that deliver powerful experiences, or you are making a video just for the sake of having an online presence. Last but not the least, the production values matter. Production values are the main attributes that contribute to the quality of the video and decide the cost of your video. These include, camera and lens quality, graphics and editing, actors, audio quality, laying the video concepts/storytelling and so on. All these production values make-up for the cost of the video.

Let's Understand This with The Help of Examples.

Pre-Production Expenses: Pre-production is the stage where video concept and blueprints are laid. At this stage, your main expenses will be the expertise used to develop the concept, length of time required for storyboard development, script writers, cost of venue, arranging various logistics and props, hiring the actors etc. As the size of your video production increases, so will the cost of each one of these. Reach out to a professional yet affordable video productioncompany that can help you generate quality content or script that will create a value for your company.

The Filming Cost: Once you begin shooting the video, the cost for the production will depend on number of manpower and equipment's that you use. The number of filming days, locations/venue, the expertise of the crew, per day expenses of the actors hired, facilities provided for them determine the cost of the production. Any additional equipment's like cranes, specialized lens, recording gear or lighting will increase the cost.

Post-Production Cost: Once the filming is over, the major element deciding the cost would be editing. Your editing cost will vary depending on the complexities of editing, length of the film, the technology being used, adding graphics and music, mastering, licensing and reproducing the film in multiple digital formats. The cost will also vary depending on whether you get all this editing under one roof or from various service providers.

All the above-mentioned stages and factors determine the cost of your video. The trick is to find a video production company that can understand your brand story and goals in and out and will work accordingly to deliver the output.

How Promotional Video Can Help You in Attracting New Clients?

"Change is inevitable". It is necessary to change yourself in order to survive in the changing environment. The user experience of consumers is changing and it is important to change your business strategies with them too. Promoting your business through seminars, workshops, and conferences is an old strategy. In this fast-paced life, people generally do not have the time to attend such lengthy sessions. In this digital age, most of the businesses take help of promotional video maker company to create videos and promote their business by posting it on various platforms.

Gone are the days where the video was a luxury that only a few could afford. Today it has become affordable for businesses to use this tool to promote their business.

Reasons Why You Should Consider Promotional Videos for Your Business:

Today's generation loves videos

All the social media platforms have noticed that videos are preferred and loved by most of the users. Videos have become a new trend for social media platforms. Be it the famous TikTok videos or IGTV videos, users love the video format on social platforms. People can watch high-quality videos anytime, anywhere. And what better way to tell about your company to consumers than through videos. People would prefer watching a video than reading about your company profile. And in this digital age, it has become important to make creative effective media plans. Also, remember that most people share content in the form of video on social networking sites.

Recollecting Value

Videos have higher recollecting value than text or picture. The possibility that people would remember a billboard or hoarding or print ad of your product is less. But they will surely remember the video of any company if it is entertaining, engaging, and creative. You can use video when you have to leave an impact on the mind of consumers. And that is possible when the video is made in fine format and is creative. A corporate video presentation company can help you in creating engaging promotional videos for your business.

Engagement with Consumers

Video is the best way to connect with your viewers. You can convey various emotions through videos. Consumers can easily connect with your product or services if they are conveyed with an emotion. Emotions help you in selling your product. You can easily sell your product with the help of videos. Your business can be promoted through videos and for that, you can contact any promotion video maker company. Videos are the best way to attract new consumers. Videos can influence users to buy your product or service.

YouTube Marketing

You can make use of YouTube marketing once you make use of promotional videos for your business. It is the world's second-largest search engine. It is necessary to make use of various platforms to promote your business. You cannot just rely on one platform for your business. Create a channel and publish promotional videos about your product or service. Create various campaigns and engaging content for that platform. This way, you can make use of the YouTube platform for your business.

Promotional videos are the engaging content every business should use to increase their engagement with the consumers. The corporate video presentation company makes sure that the video is engaging and creative.

If you want to reduce the friction level between you and your consumer than you should use promotional videos for your business. It will help you in engaging with your consumers and will reduce friction levels between you and your customers.

Film Producing Companies Make Great Advertising Movies

Most people these days use the internet as a good way to get the word out about some product or other. If the product is new to the market or is perhaps revamped, advertising it in this way is the fastest way to draw attention to it. There are companies who can produce some rather wonderful short films to market the goods and, if it is done in such a way that it stirs some interest, the selling company gets exactly what they have paid for. Take a look at 'Production services' or 'commercial production' in a good search engine to see which companies offer this service.

 

This kind of company is really a mini film maker since all the values that are in full length movies apply here too. There is pre-production and post production which takes up an inordinate amount of time if the location is to be somewhere out-of-state or even country. Post production also takes time since the right music may have to be composed or some research done on music already in existence.

 

Most people do not consider the music in their short ads but it is this that could make the product unforgettable. Much as the phrase 'where is the beef?' was coined to advertise burgers some time ago music really touches people in ways that they remember the product that was advertised when it was played. Therefore, a lot of attention has to be paid to this detail.

 

They can also produce training videos for larger companies who want their staff to follow the same criteria whenever they have to deal with customers. Although most people are friendly and informative when dealing with the public, they should have the same routine if complaints are to be cut to a minimum. By producing film where difficult customers are seen to be creating a nuisance; the team can advise on how to handle this situation which should meet up with the requirements of the company. This overall corporate approach to the paying customer is what they are after and it can also extend to other departments too. Indeed, staff and personnel often respond much better to situations when they have seen it demonstrated on film and the movie can be shown at regular intervals to keep the standards up.

 

Not all media companies can produce this kind of product of course, so it is imperative that the buyer does some research beforehand. Comparing the films that they have already produced is one way and, naturally, price could be a major factor. This will depend on the actors used to produce the piece since the more famous an artist is, the higher the rate will be. However, some corporate films use the personnel in situ to show that this is real people doing real work.